Launch of MLabs at London Business School
On May 2nd, 2008, I was invited to London Business School’s launch of Labzone:
„The world’s first Management Lab is a unique initiative with an equally unique and powerful perspective. Co-founded by professor Gary Hamel, “the world’s leading expert on business strategy” (Fortune) and Julian Birkinshaw, Professor of Strategic and International Management at London Business School, the Lab is a pioneering attempt to create a setting in which progressive companies and world-renowned management scholars work together to co-create “tomorrow’s best practices” today. The goal: to dramatically accelerate the evolution of management processes and practices that will define competitive success in the 21st century.“ (www.managementlab.org)
Discussing the same topic on „how to manage the organisation 2.0 of the future?“ a couple days earlier at our Management Innovation Lab in Vienna, it was very exciting to learn directly from Alan Matcham, Director of MLabs, Professor Julian Birkinshaw, Co-founder and Research Director, and first corporate experiences with the MLabs method from Happy, UBS and Jaguar.
Professor Gary Hamel, who is Co-founder and Executive Director of the MLabs, provides a clear call for action for management innovation in his latest book „The Future of Management“, published in 2007.
We believe as well that radical change in management will be a necessity for a lot of companies in order to keep up with the fast paste of Google and co. and for survival of the next 5 years.
by Bernhard Hoetzl